Turkey is introducing stringent regulations for global tech giants like Google, Apple, Meta, and Amazon, as well as major local platforms such as Trendyol, Sahibinden, and Yemeksepeti. The move aims to ensure fair competition by placing digital market algorithms and applications under strict oversight. Companies failing to comply could face fines of up to 10% of their annual revenue, increasing to 20% for repeat offenses.
Stricter Oversight on Digital Market Practices
The Turkish Competition Authority is preparing to submit a comprehensive regulatory framework to Parliament in the coming days. This legislation will prevent dominant digital platforms from favoring their services in search results, app stores, and marketplaces. It also introduces measures to enhance user freedom, data transparency, and fair business practices.
One key provision will require platforms with closed ecosystems—such as Apple—to allow third-party app installations outside their proprietary stores. Additionally, tech companies will be restricted from using user data for their commercial advantage without explicit consent. Businesses operating on these platforms will gain free and instant access to the data they generate.
Leveling the Playing Field for Businesses and Advertisers
The proposed law also mandates that digital platforms provide businesses with transparent pricing, performance metrics, and clear advertising terms. Advertisers, in particular, will gain full and unrestricted access to ad pricing structures and payment details.
These changes align closely with the European Union’s Digital Markets Act (DMA), which aims to enhance competition and curb monopolistic practices among major tech firms. Officials emphasize that Turkey’s new regulations will introduce a fairer, more competitive digital landscape while ensuring consumers and businesses benefit from greater transparency and choice.
As digital markets evolve, Turkey’s latest regulatory push signals a strong stance against unfair competition, setting a precedent for the region’s digital economy.
karar.com