A newly launched website, marketfiyati.org.tr, now allows consumers to compare prices for up to 50,000 products sold at major supermarket chains, a move officials hope will help curb inflation and excessive price hikes.
The platform provides real-time price listings from seven major retailers, including Migros, A101, BİM, CarrefourSA, Hakmar, Şok, and Türkiye Tarım Kredileri Kooperatifleri. Covering a wide range of categories—from food and fresh produce to meat, dairy, and cleaning supplies—the website enables consumers to locate the most affordable options nearby.
Government Seeks to Rein in Price Hikes
Authorities believe the initiative will place “significant pressure” on supermarkets, encouraging them to keep prices competitive. The Scientific and Technological Research Council of Türkiye (TÜBİTAK) originally developed the platform for researchers at the Central Bank and other government agencies but has now made it publicly accessible.
Industry and Technology Minister Mehmet Fatih Kacır announced the launch on social media, stating,
“We made the website, developed through TÜBİTAK, accessible to all citizens. Now, everyone can compare the prices of nearly 50,000 products at chain supermarkets.”
The Informatics and Information Security Research Center (BİLGEM), a division of TÜBİTAK, has applied advanced algorithms to filter out data inconsistencies and enhance accuracy. The cleaned data is integrated into platforms like CimriMarket and MarketTamam, with a mobile app expected to launch soon.
Empowering Consumers to Drive Competition
Officials highlight that the initiative encourages consumers to make informed shopping decisions, which, in turn, compels retailers to remain competitive. The website is also expected to assist households in managing their budgets more effectively amid fluctuating prices.
The launch comes as Türkiye grapples with inflationary pressures. In January 2025, the country’s annual inflation rate fell to a 19-month low of 42.12%, though food prices rose by 3.86% month-over-month. Fresh fruit and vegetable prices saw an annual increase of 62.1%, according to official inflation data.